Rare El'ements

Natural hair care line Rare El'ements was developed by salon owner John Amato and former model Teri LaVerne, who had experienced firsthand the damaging effects of weekly photo shoots and styling. Together they wanted to create a sophisticated hair care system that would bridge the gap between the professional and natural world of hair care, offering alternatives to antiquated salon products that merely coated damaged hair with harsh and harmful synthetic enhancers. Proving that it's possible to deliver high-performance products formulated with natural ingredients, Rare El'ements relies on Mother Earth's healing elements to help preserve and protect color-treated hair and reverse the signs of damage.