Pro makeup artist Kendra Richards, who has created countless looks seen on models and celebrities, knows firsthand that it all starts with healthy, hydrated skin. When she couldn’t find the right product to support her skin-first philosophy, she did what artists do: She made her own. After extensive formulating and testing (on models, never animals), Richards, together with a cosmetic and skincare chemist, developed the ideal primer line for face, eyes and lips. The results: unique lightweight, hydrating formulas that smooth out skin tone and keep makeup in its place — without any masking, spackling or clogging of pores. Think of it as the anti-primer primer. “I want to help women to feel confident and know that they can achieve that perfect healthy glow," Richards says.